Introduction

Kids are always excited to start something new. Whether it’s their first day at school, starting a new sport, learning something new, or any other thing, you will always find them excited and ready to face whatever life has to offer. On the other side, we adults always get apprehensive and scared while encountering a new thing. We get scared to leave a job, chase a customer, make a phone call, or even start a new business. If children go with excitement for any new venture why can’t we right?

So, you’re starting your new cake business, and attracting the perfect customers would require a good understanding of who they are and what they like. What should you do? What will be your first step? Do you have anything in mind to start with? If not then we are here for you. Today, we will talk about how to target the right audience for your cake business.

What is a Target Market?

Before diving into the intricate details of our topic, let us first understand what a target market is.

“A target market is simply the people who are deemed to be the perfect match for your products and services.”

No matter what approach you follow, just know that everything in a business has no worth without a target audience. Even if you manage to make the best cakes in the world but put it in the back of your bookshelf, it is highly unlikely for the right audience to discover it. Thus, the basic rule of building a business is to identify your consumer or target audience. Once, you are able to identify your audience that is where the fun part begins for you. 

As soon as you are able to find the target market for your bakery, it becomes easier to market your cakes to the right people. But remember, you need to do that in a way that feels natural to them. Forcing people to try out your cakes or constantly trying to push your audience to try will scare them away which you wouldn’t want for your business right? Here are some ways to sell your products to the audience.

How to Reach Your Customers?

You need to do marketing in a way that feels a lot less pushy and is more fun. So here are some ways to consider.

Make a contact list of potential customers

This has to be the first step in your journey of targeting the right audience. Every business no matter how big or small needs to stay in touch with their potential customers. By this time, you would have made your own customers and also know some potential customers to target right? Make a list of all these customers. This is one of the cheapest yet efficient ways to target the right audience.

I bet the majority of your customers have an email address or phone number. So, let’s start with collecting these details. Once you’re done collecting this info, set your email or SMS management system to send them promotional emails. The SMS COMMUNICATION can be used to text and tell them about your cakes, what flavors you have, the price range, and other details.

Keep your focus on certain factors

These certain factors are

• What type of customers do you plan to target?
• Do you know your current customers?
• Are they youngsters who love to eat cakes?
• Do they like gluten-free cakes, vegan cakes, nut-free cakes, or simple chocolate cakes?
• Or parents who are in need of custom birthday cakes for their children?
• Are they men or women or both?
• Are they old people who prefer having sugary treats once a week?
• What type of cakes do these old people prefer? Butter-cream cake or sugar-free cake?

These are a few questions you need to jot down. Once you know what your customers want, you can easily target them. Some other things you need to consider should be from the customer’s point of view.

• Are they rich enough to afford your cakes?
• They might be busy a lot and need you to handle their details.
• Do they have kids who love sugary treats?

We believe, start with covering these details and then see for yourself how jotting down these questions has helped you target the right audience.

Offer free tasting at gatherings

Try to look for nearby events where thousands of people will gather. Since you are starting anew and people don’t know the taste of your cakes, it is better to distribute free samples as a gesture of goodwill. Not only will this show how determined you are but people will get to taste your product.

Ask customers to give feedback

This strategy is usually applicable once your customers have tasted your product. That is, in a large gathering, as soon as they have tasted your cakes why not ask them to give feedback? It can be in the form of a short video (if customers approve of it) a recorded voice note or even filling out a short feedback card. Collecting feedback will give you a clear idea about how customers are responding to your cakes.

Make a page on social media

Social media has to be the ideal place to market your business. All you need is some time and the patience to sit behind a screen and do your thing. You can show off your gallery of cakes, post great pictures of your fondant, tiered, and sculpted cakes, and even give information about your cakes. Social media platforms that you should be using to market your business are Instagram, Twitter, Facebook, and Snapchat if you like.

Use Technology to Attract Customers

In the old days, people used old traditional methods of baking and so did communication. The relationship between customers has always been personal and intimate. But as times changed, so did the methods. These traditional methods have been replaced by technology that leads to a more result-oriented experience. Many applications have been introduced that offer countless features. This helps improve customer interaction and adds a new layer to personalization. The same is the app named Bake Boost. With the help of this app, you get access to unlimited features that can help you boost the productivity of your cake business.

Ending Remarks

These were some strategies or you can say steps to follow while targeting the right audience for your cake business. Make sure to follow these steps properly and do let us know if it helped you make customers or not. Till then take care and HAPPY BAKING.